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University of Colorado Health has long been one of the leading academic and teaching hospitals in the United States. As their agency of record, it’s been our job to build a strong brand relationship between UCH and Coloradans, while also increasing the hospital’s national reputation within the industry. And our work is paying off. In 2011, and again in 2012, UCH was named the nation’s #1 academic hospital, becoming the first hospital to ever win the award twice in a row.