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Smashburger and Cactus joined forces in 2010. At the time, the burger chain had 67 locations, modest awareness and trial, and big dreams of growing their concept nationally. Cactus started as we always do—by identifying the simple truth about the brand and then bringing it to life across every touch point, from store design and menus to point-of-sale and mass advertising. As it turns out, dreams do come true. Smashburger has now grown to more than 250 locations and was recently named America’s Most Promising Company by Forbes.