Silk /

Silk Soy Canada

Silk Soymilk is so good we take it for granted. In fact, it’s packed full of so many nutritional benefits that each one can be hard to remember. So we created an interactive memory matching game designed to help lapsed customers fall back in love with Soy. The game encouraged users to reveal and match Silk Soymilk benefits, share their best time with their social networks and challenge their friends to top it. All the while reminding our audience what they love about soy in a fun, engaging way.