Odell Brewing /
When you can’t find what you want, sometimes you have to do it yourself. That’s that thinking that lead Odell Brewing to create Rupture. The beer is unique for Odell because historically they’ve rarely been the first to release a new style, they’d rather focus on being the best. But Rupture gave them the rare opportunity to be both. For the launch, we designed all new packaging, along with a video explaining what a ‘labor of love’ the process is when creating this unique fresh grind ale.