Protect What's Next /

PWN Challenge

To help youth prioritize personal goals over underage marijuana use, we partnered with 62 Colorado middle schools to initiate the Protect What’s Next Challenge, which generated more than 15,000 social posts from students who accepted the challenge to step out of their comfort zones and start protecting what’s next for them. We also collaborated with TEDx to develop Protect What’s Next Adventures, a series of once-in-a-lifetime experiences that encouraged teens to explore their passions while receiving mentorship from experts in their field of interest.