Parkview Medical Center

Establish Parkview as a tech-forward, talent-forward, treatment-forward healthcare system that just happens to be 100 years old. From a complete brand identity redesign to a campaign that helped Parkview look and feel a lot more like a modern tech brand than a community hospital, we gave this century-old institution a public perception rebirth. The high-gloss, high-energy vibe of the work delivered the powerful presence Parkview needed to regain attention and re-establish themselves in the market, and by making sure our tone communicated an approachable, human touch, we were able to elevate Parkview’s reputation without losing the community-centric personality that lives at the heart of the hospital.