The craft beer market was exploding, but brewing uniquely great beer had become mere table stakes. Odell needed to discover its brand voice so that craft-curious consumers would seek out all of Odell’s great brews. Their unique approach to brewing provided us with a powerful brand story - so we exported the Odell lore. Through market expansions, product introductions, a new identity and packaging system, we turned the Odell’s made-in-Colorado vibe into one of the country’s fastest growing craft brewers.