UCHealth /

No Bye Weeks

When UCHealth secured a partnership with the Denver Broncos, we had already been building the perfect campaign platform during the previous year, The Game Changers in Medicine. In this expression of Game Changers called “No Bye Weeks,” the idea was to point out that while these athletes are amazing at what they do, the real heroes are within the walls of UCHealth. This spot celebrates UCHealth’s doctors, who perform without bye weeks, instant replays or timeouts, and must be ready to deal with life and death situations at any given moment, not just any given Sunday.