Cactus /

Hook or Crook

Last year, Norm met a guy at a distillery who was making small batch, hand-crafted blue agave in Colorado. Inspired by the smooth taste (and perhaps a little buzzed), he bought 200 bottles as gifts for clients and vendors. When the booze news spread through Cactus, the team saw a great opportunity to brand this distinctive spirit. After some research and ample tastings, Hook or Crook was born. The brand captures a renegade, “whatever-it-takes” Western spirit with a sophisticated finish. The materials, custom typography and handmade packaging reflect the quality of what’s inside.