Kansas City’s CommunityAmerica Credit Union had low brand awareness. Those who knew them didn’t think credit unions were sophisticated enough to serve their needs. We needed to find a way to help this challenger brand out-maneuver bigger national banks - without the ability to outspend them. So we tied CommunityAmerica’s brand to the intense local pride and underdog mentality of Kansas City, leveraging a partnership with Patrick Mahomes and the Chiefs. And together, we scored big.