Health & Wellness

Cactus is known for breakthrough campaigns in mental health, from launching Man Therapy to helping Coloradans connect with the support they need through Colorado Crisis Services. We even created our own well-tech platform, Grit Digital Health. But our expertise extends well beyond stigma reduction. As consumers demand more personalized, patient-centered care, we’ve partnered with healthcare systems, insurers, and medical device innovators to help them stand out in a crowded, shifting landscape. Our work spans everything from brand strategy to frictionless digital experiences and we’ve even partnered with leading wellness brands like SmartyPants Vitamins, which was ultimately acquired by Unilever. We understand how to navigate the evolving health and wellness space and drive meaningful brand preference.