Gaming
Lotteries are the only business we know that's so much fun... while doing so much good.
At Cactus, we love the lottery business. The excitement of the games, the winning feeling it brings to players, and the positive impact lottery proceeds have in the state’s they serve. Funding conservation efforts, school construction, pensions for police and firefighters – and so much more. Our category expertise spans 17 years in our home state of Colorado; and more recently with lotteries in North Carolina and Indiana. Partnerships that consistently produce nationally recognized, award-winning work, while generating record-breaking sales. The Cactus team knows the lottery business backwards and forwards – allowing us to quickly zero in on the most impactful creative, business and media thinking to drive our clients’ lottery brands forward, while maximizing the benefit to the great causes lotteries fund in every state.
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