Food & Bev
Growing better-for-you and beverage brands that move the world forward.
They say you are what you eat. Modern consumers are super-informed foodies – highly conscious of what they put into their bodies. They want healthy, functional food and beverages, plant-based alternatives, and superfoods. Gluten-free, dairy-free, paleo and keto-friendly – all convenient, yet personalized for their needs. Oh, and it all has to be sustainably sourced, produced and packaged. The Cactus team has deep experience speaking to mindful eaters and crafting integrated marketing campaigns for CPG food & beverage brands. Our food & beverage know-how extends to the restaurant space, with experience in the QSR, Fast Casual and FSR segments. Our teams bring ideas that boost traffic, increase transactions and ticket size, foster loyalty among existing guests, reinvigorate legacy brands, and welcome the next generation of superfans.
Enter your information to download our latest report where we dive into the top trends shaping the food & bev space today. You’ll uncover insights around:
- The growing demand for transparency in "clean" eating as a way to gain consumer trust
- The rise of unexpected high-low food combinations as more people embrace experimentation
- The rising popularity of mushrooms and how they’ve won over new fans
- And much more