Food & Bev

They say you are what you eat. Modern consumers are super-informed foodies – highly conscious of what they put into their bodies. They want healthy, functional food and beverages, plant-based alternatives, and superfoods. Gluten-free, dairy-free, paleo and keto-friendly – all convenient, yet personalized for their needs. Oh, and it all has to be sustainably sourced, produced and packaged. The Cactus team has deep experience speaking to mindful eaters and crafting integrated marketing campaigns for CPG food & beverage brands. Our food & beverage know-how extends to the restaurant space, with experience in the QSR, Fast Casual and FSR segments. Our teams bring ideas that drive traffic, transactions, ticket size and loyalty from existing guests; reinvigorate legacy brands; and welcome the next generation of superfans.