Senior Digital Media Buyer

Cactus is a full-service independent advertising agency based in Denver, CO. We help brands thrive in harsh environments through bold, effective work across a diverse portfolio of multi-category clients. We combine smart strategy, creative craft, and data-driven media to deliver results that matter. Our media team operates at the intersection of art and science, and we’re looking for people who thrive in that space.

We’re looking for a Senior Digital Media Buyer who is equally at home in paid search, paid social, and programmatic—and who brings the analytical chops and platform fluency to perform at a high level across all three. This is not a single-channel specialist role. We need a true multi-discipline operator who can move fluidly between media platforms and client objectives, manage multiple client accounts simultaneously, and contribute meaningfully to how we think about tracking, reporting, and the future of AI-powered media.

You’ll partner closely with our broader media and analytics teams, take ownership of campaign execution from strategy through optimization, and play an active role in reporting and dashboard development.

Salary:

$80,000 - $95,000 commensurate with experience

Location:

Denver, CO (Remote considered for exceptional candidates)

Employee Benefits

Comprehensive Medical/Dental/Vision for Employee and Family

401k Retirement Savings Plan with 4% match

Flexible Benefit/Cafeteria Plan

$50,000 Life Insurance, short-term and long-term disability on all full time employees at no cost to the employee

$475 per year for Continuing Education and Professional Memberships

$30 per month wellness reimbursement

$100 per month Transportation/Parking Allowance

8 paid Holidays along with 1 week between Christmas and New Years and Birthday

Four weeks paid time off for childbirth recovery and an additional, separate four weeks bonding time for moms, dads, and adoptive parents

Customary profit-sharing distribution in December, based on agency business performance

Unlimited Time Off

Job Roles

Develop tactical digital media recommendations across paid search, paid social, and programmatic channels for a portfolio of multi-category clients.

Build, launch, and manage social, video, search and display campaigns in Meta, Reddit, Snap, The Trade Desk, DV360, Google Ads, Google AI Max/PMax, Amazon Ads and others.

Own tagging and tracking setup, including GTM implementation, GA4 configuration, and pixel/event verification across campaigns.

Execute ongoing campaign optimization—adjusting bids, budgets, audiences, creative, and targeting to consistently hit performance goals.

Partner with Analytics to develop and maintain client-facing dashboards and reporting, leveraging Looker Studio and other analytics platforms.

Partner with the media and analytics teams on performance reporting, insights, and data storytelling.

Manage multiple client accounts concurrently with near-perfect attention to detail on campaign setup, budget pacing, and QA.

Contribute to the strategic evolution of our digital media practice, including AI-enabled workflows, platform testing, and emerging channel evaluation.

Work comfortably across campaign objectives, from upper-funnel brand awareness and engagement to lower-funnel performance and direct response.

Qualifications

5–7+ years of hands-on digital media buying experience, with deep expertise across paid search, paid social, and programmatic (5 years considered for exceptional candidates).

Demonstrated, hands-on platform fluency in: Meta Ads Manager, The Trade Desk, DV360 (Display & Video 360), Google Ads, Google AI Max, and Google Performance Max.

Strong command of modern media tracking and measurement: Google Tag Manager, Google Analytics (GA4), LiveRamp, Looker Studio, and equivalent reporting tools.

Exceptional analytical and critical thinking skills—you’re comfortable in the data and can translate performance metrics into clear, actionable insight

Proven experience building and presenting client-facing reports and dashboards.

A demonstrated track record of using AI tools in a media context—ideally including building or deploying tools that improve media workflows and outcomes.

Ability to manage competing priorities across multiple accounts without sacrificing accuracy or quality.

Strong communicator and collaborator—equally effective working independently and as part of an integrated team.

Bachelor’s degree in marketing, advertising, communications, or a related field preferred. Agency experience required. Multi-client management is a must.

BONUS POINTS:

Experience with connected TV (CTV), audio, or OOH digital extensions.

Familiarity with clean room technologies and first-party data strategies.

Experience building custom AI-powered media tools or automations.

Background in highly regulated or performance-driven categories such as financial services, gaming, or healthcare.

Apply Now

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