WEBSITE ONLY: SmashBurger-Larger-Than-Life-Happy-Hour from Cactus on Vimeo.

WEBSITE ONLY: SmashBurger-Burger-Smasher-Double-Burger from Cactus on Vimeo.

Smashburger /

Burger Smasher Campaign

Despite the brand’s name, few people knew about Smashburger’s differentiating cooking technique: they literally smash each burger on the grill when they cook it. So we drew attention to this culinary wonder, and hungry traffic to their stores.