Horizon Organic /

Peanuts Partnership

Good grief, check this out. Leading an integrated multi-agency team, Cactus worked with Horizon Organic to build awareness and trial of their center store snacks. Horizon Organic had a low awareness of their product offering outside of organic milk. Our strategy tapped into consumer insights around Mom and her path-to-purchase during a key time period: back-to-school. We executed a partnership with Fox and the release of The Peanuts Movie, leveraging a love for the Peanuts gang that Mom grew up with and now her kids enjoy. The campaign was a success, increasing intent to purchase by 30% and surpassing social acquisition goals by over 100%. Even Charlie Brown would feel optimistic with those numbers.