Colorado Lottery Brand Refresh Wins Industry Honors
Cactus’ work on the brand refresh for the Colorado Lottery was one of five campaigns from around the country to be honored with a 2015 Fleurry Award at this year’s La Fleur Lottery Symposium in Washington, DC. “Our new brand platform and tagline—Expect the Unexpected—is about appreciating the possibility of what might be. Every game we sell comes with that possibility. This campaign reminds people that the ‘unexpected’ in life is something to be embraced,” said Tom Cargal, Sales & Marketing Director, Colorado Lottery.