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More than merely a Colorado mountain, Vail is a worldwide icon. A winter wonderland that draws skiers and boarders, families and friends from across the globe. And this is not by accident. One of the qualities that built Vail into one of the world’s great brands is a refusal to rest on their reputation and become stagnant. So when Vail recognized a need to refresh their brand and move it forward, they called Cactus.