Colorado Lottery /

Scratch Something for Everyone

For the Colorado Lottery, we wanted to promote all aspects of the Scratch game category by demonstrating there is a Scratch game out there for everyone. So we created four 15-second spots showcasing the different features of Scratch games (plays styles, price points, and most importantly prizes that can be won) that are available at any one time. The look, messaging, and tone also reinforces (and demonstrates) the Lottery’s tagline Expect the Unexpected.