Colorado Lottery /
Every Colorado Lottery game helps fund the places that make Colorado such an incredible place to live and play. Since 1983, the Lottery has invested $3 billion in parks, trails and open spaces across the state. For this campaign, we wanted to highlight the people and places that benefit directly from those funds. So we created a cross-platform 360-degree VR experience that takes viewers rock climbing up the walls of Eldorado Canyon and mountain biking down Horsethief Bench in Fruita, CO.