Cactus Wins Direct Mail Campaign of the Year at the 2016 Healthcare Marketing IMPACT Awards
Campaign for University of Colorado Hospital recognized by Advertising Age and Modern Healthcare
Cactus was awarded a Gold for Direct Mail Campaign of the Year (provider/insurer) at the 2016 Healthcare Marketing IMPACT Awards, presented by Advertising Age and Modern Healthcare. Cactus’ The Human Harmonic Project campaign for University of Colorado Hospital was recognized as the best in the nation.
Cactus developed The Human Harmonic Project to educate doctors nationwide about University of Colorado Hospital’s medical outcomes. Working with a team of sound engineers, Cactus used data gathered from the human body and translated it into musical notes to create a soundscape of the body at work. The track was pressed onto limited edition vinyl and promoted via direct mail. Doctors were encouraged to visit a landing page to download the outcomes data and request their own copy of the vinyl record. All of the records were claimed in less than two weeks, more than 652 physicians downloaded the outcomes data, and the accompanying video had more than 165,000 views. Listen and download the track at HumanHarmonic.com
About the Healthcare Marketing IMPACT Awards
Advertising Age and Modern Healthcare have partnered to recognize the best in marketing/advertising creativity and innovation happening in the healthcare marketing industry. The Healthcare Marketing IMPACT Awards celebrate the industry’s best advertising, marketing, and promotional and communications campaigns across all media platforms. View a full list of the 2016 award winners at www.modernhealthcare.com/community/impact-awards/2016/.
The Human Harmonic Project Credits
Vinyl Pressing: Sound Performance USA
Jacket Printing: Sprint Press Denver
Jacket Die-cutting: Michigan Laser
Direct Mail Printing: Sprint Press Denver
Original Music: Robot Repair